My blog, Spot STL, requires me to visit various coffee shops, restaurants, and parks in the St. Louis region. Each week I blog about a new spot, tweet two times, and post a photo on Instagram to promote the blog post. In order to stay organized, I created an editorial calendar and update it each month. Also, I use my Twitter analytics to create a master file in Excel. The master file helps me see which tweets performed the best and why. The following are some samples of my work for Spot STL – click on the image of your choice for a description and better view: